Journal

Notes from the build.

Field reports on WhatsApp marketing, automation, and the conversations behind the product.

Featured

WhatsApp Business API Setup: Complete Beginner's Guide

September 21, 2025

WhatsApp Business API setup, step by step: pick a BSP, connect and verify your number, create and submit message templates, wire up webhooks, and go live — no code required.

MIMahmoud Ilyan

The Ultimate Guide to WhatsApp Marketing Tools: Everything Your Business Needs to Know

November 10, 2024

MIMahmoud Ilyan

Your Guide to WhatsApp Marketing Automation

WhatsApp Marketing Automation: A Complete Guide for 2026

September 21, 2025

What WhatsApp marketing automation is and how to set it up: the WhatsApp Business API, automation platforms, message templates, and proven flows like welcome series and cart recovery.

MIMahmoud Ilyan

Which is the best way to target e-commerce using whatsapp

November 10, 2024

MIMahmoud Ilyan