Documentation
What is Deel Flows?
Deel Flows is a WhatsApp marketing automation platform. You bring your contacts and your WhatsApp Business number; Deel Flows handles broadcasts, automated journeys, segmentation, a shared team inbox, and AI lead scoring.
How it fits together
Everything in Deel Flows happens inside a workspace. A workspace owns its contacts, segments, message templates, broadcasts, and journeys. Your team signs in to the dashboard; your systems talk to the same workspace through the Public API with an API key.
The typical loop: your store or CRM pushes contacts and events into Deel Flows via the API → contacts flow into segments → segments feed broadcasts and journeys → replies land in the Inbox, where AI scores each conversation so your team works the hottest leads first.
Two more building blocks sit alongside that loop: the Catalog gives every product (or property listing) a public landing page with a WhatsApp chat widget and powers shoppable message templates, and the Pipeline tracks each contact as a deal across your sales stages, fed by AI lead scoring from their conversations.
What you can build with the API
The REST API at /api/v1 lets you:
- Sync contacts — create and update contacts with custom properties from your own database, store, or CRM.
- Track events — send events like
order_placedthat trigger journeys and power event-based segments. - Send transactional WhatsApp messages — order confirmations, booking reminders, OTPs — using approved templates.
- Subscribe to webhooks — get notified when a contact replies or opts in/out, signed with HMAC so you can verify every delivery.
Next steps
Head to the Quickstart to make your first API call in five minutes, or skim the core concepts to learn the vocabulary the platform uses.