Free tool
WhatsApp pricing calculator.
Instantly estimate what you'll pay Meta for marketing, utility, or authentication conversations — broken down by country, based on official rates.
Promotional broadcasts, offers, product announcements
Estimated cost
$61.10
1,000 marketing conversations in 🇦🇪 United Arab Emirates
Rate / conv
$0.0611
One conversation = one 24-hour window, regardless of messages inside it.
Quick pick
All types · 🇦🇪 United Arab Emirates
About these rates
Rates are per 24-hour conversation window and sourced from Meta's published pricing. They vary by destination country and message category and may change quarterly. Verify current rates at developers.facebook.com →
Service conversations (customer-initiated) are always free. Meta also provides 1,000 free service conversations per phone number per month.
About this tool
Meta charges per 24-hour conversation window, not per message. One conversation covers every message exchanged within that window between your business and a single customer, initiated by either side. The rate depends on the destination country and the conversation category.
Marketing conversations are business-initiated — think promotional broadcasts, product launches, and re-engagement campaigns. They carry the highest per-conversation rate. Utility conversations handle transactional messages like order confirmations, appointment reminders, and account alerts. Authentication conversations send OTP and verification codes. Service conversations (customer replies that open a window) are free.
Rates vary significantly by country — a marketing conversation in France costs roughly 14× more than one in India. Use this calculator before planning campaigns to avoid budget surprises.
Questions
- What's the difference between a conversation and a message?
- A conversation is a 24-hour window that opens when the first message is sent or received. All messages exchanged within that window are covered by a single conversation charge. You're billed once per window, not per individual message.
- When does a new conversation window open?
- A new window opens when a business sends a template message outside an existing open window, or when a customer sends an inbound message (which opens a free service conversation). Business-initiated messages within an open window don't create a new conversation.
- Why are rates different by country?
- Meta sets pricing based on the destination phone number's country, reflecting local market conditions, competitive dynamics, and Meta's infrastructure costs. Rates can change quarterly — always verify on Meta's official pricing page.
- Are these rates for the WhatsApp Business API specifically?
- Yes. These rates apply to the WhatsApp Business Platform (Cloud API and On-Premises API), accessed through Meta directly or via Business Solution Providers (BSPs). The free WhatsApp Business App has different limits and no per-conversation charges.
- What conversations are free?
- Service conversations — where a customer messages your business first and you reply within the 24-hour window — are free. Meta also provides 1,000 free service conversations per month on each phone number for testing.
- Does Deel Flows pass through Meta's conversation costs?
- Deel Flows charges a platform subscription for its automation, segmentation, and inbox features. Meta's conversation fees are billed directly to you through your Meta Business account — they're separate from your Deel Flows plan.
Do this at scale
Stop copy-pasting. Automate it in Deel Flows.
Links, templates, and replies that fire the moment a lead lands - on your own WhatsApp number. 14 days free, no card.