Use Cases

Meta Lead Ads to WhatsApp

Capture leads from Facebook or Instagram ads and automatically message them on WhatsApp. Connect Meta Lead Ads to create Contacts, Opt them in, and start a Conversation.

What it is

Meta Lead Ads are forms that appear on Facebook or Instagram when someone clicks your ad.

DeelFlows can automatically receive lead data when someone submits a form.

Each lead becomes a Contact in DeelFlows, marked as opted in.

You can send an immediate WhatsApp message to start a Conversation.

This creates a seamless flow from ad to WhatsApp chat.

When to use it

When you run Facebook or Instagram ads to collect leads
When you want to follow up with leads on WhatsApp instead of email
When you need to automate lead nurturing from paid ads
When you want to improve lead response time and conversion

Step by step

1. Set up a Lead Ad campaign

Go to Meta Ads Manager (ads.facebook.com).

Create a new campaign with the Lead Generation objective.

Create an ad set and target your audience.

Create an ad with a compelling image or video.

Add a Lead Form with fields like name, phone, and email.

Important: Include a phone number field, as DeelFlows needs it to create the Contact.

Publish your ad.

2. Connect Meta Lead Ads to DeelFlows

In DeelFlows, go to Settings → Integrations.

Click Connect next to Meta Lead Ads.

Grant DeelFlows permission to access your lead forms.

Select which lead forms to sync.

Click Save.

3. Create a Template for lead follow-up

Go to Settings → Templates.

Create a Template for your first message to leads.

Example: 'Hi {{name}}, thanks for your interest! How can we help you today?'

Submit the Template for approval.

Wait for Meta to approve it (usually 24-48 hours).

4. Create a Lead Follow-up Journey

Go to Campaigns → Journeys → Create Journey.

Choose Start from Scratch.

Set the entry trigger to 'Contact Created from Meta Lead Ad'.

Add a Send Message step immediately after entry.

Choose your approved Template.

Fill in variables with Contact properties from the lead form.

Optional: Add more steps for a follow-up sequence.

5. Activate the Journey

Review your Journey: entry from lead ad → send immediate message.

Click Activate.

Now, when someone submits your lead form, they will:

1. Become a Contact in DeelFlows.

2. Be marked as opted in automatically.

3. Receive your WhatsApp message within seconds.

4. Enter your Inbox as an active Conversation.

6. Monitor and respond

Check your Inbox for new Conversations from leads.

The AI lead score will help prioritize high-intent leads.

Reply to leads within the session window to maintain engagement.

Track Journey stats to see how many leads enter and respond.

FAQ & gotchas

What happens if a lead does not have a phone number?

DeelFlows requires a phone number to create a Contact. Make sure your Lead Ad form includes a phone number field marked as required. Leads without a phone number will not sync to DeelFlows.

Are leads from Meta automatically opted in?

Yes. When someone submits a lead form connected to DeelFlows, they are marked as opted in automatically. This allows you to send them marketing messages and Broadcasts in the future.

Can I send the lead data to other systems too?

Yes. DeelFlows does not prevent you from sending lead data to your CRM or email system. You can set up multiple integrations in Meta Ads Manager for the same lead form.

How fast do leads receive the WhatsApp message?

Messages are sent within seconds of form submission. The exact speed depends on Meta's webhook delivery, but most leads receive a message within 5-10 seconds.